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Trade fairs.

Staging Brands, Presenting Products,
Creating Experiences

Generate more leads through target group–oriented design! Your trade show booth concept should powerfully communicate your company’s uniqueness and the benefits of your products and services. As part of a cross-media strategy, we develop successful trade show concepts for our medium-sized clients.

Concept:

Unique ideas combined with a target group– and sales-oriented presentation.

Design:

Cross-media booth design that excites your audience.

Implementation:

Meticulous project management, experienced booth builders, and smooth logistics planning.

Communication:

Complementary communication to attract more visitors to your booth and ensure a flawless appearance.

The Market Leader in Confectionery Machinery at Interpack 2026 with a 560 sqm Booth.

In 2026, the market leader in confectionery machinery Winkler und Dünnebier Süßwarenmaschinen GmbH once again presented itself at Interpack in Düsseldorf with a modern 560 sqm exhibition booth. The communicative and visual centerpiece was a large multimedia video wall and three large-format monitors, for which HEAD. MARKETING produced a dedicated multimedia presentation.

We supported this trade show appearance from the very beginning — from the conceptual idea and booth construction to all accompanying measures — allowing the client to focus entirely on their highly successful trade show business.

KRUPS Automation at Motek.

For the KRUPS Group, we developed and implemented a multimedia trade show booth concept.

Steigerwald Strahltechnik at Schweißen & Schneiden.

Schweißen & Schneiden is the world’s leading trade fair for joining, cutting, and coating technology. The key figures are impressive: five event days, over 800 exhibitors, and around 40,000 trade visitors from more than 100 nations.

Steigerwald Strahltechnik, together with its sister company PTR Präzisionstechnik, was represented at the fair and was pleased with a well-attended booth, engaging professional discussions, and successful business outcomes.

weig fachpack 1

The WEIG Group at FachPack.

The WEIG Group regularly exhibits at FachPack, the European trade fair for packaging, technology, finishing, and logistics. HEAD is responsible for both the booth design and construction, providing full-service support from a single source. The new corporate design and “driven by care” philosophy are consistently implemented throughout the presentation.

Stocksiefen at IFAT.

At IFAT, the company Stocksiefen presented itself with a compact trade show booth in consistent corporate design. The slightly elevated booth floor with surrounding LED lighting attracted attention, while two landscape monitors and one portrait monitor displayed informative videos that further enhanced visibility.

ibeda s&s

IBEDA at Schweißen & Schneiden.

As the world market leader in gas safety technology, IBEDA presents itself at the international leading trade fair Schweißen & Schneiden in its new corporate design. The booth features new image visuals representing the company’s various areas of expertise. In addition to the trade fair booth, both print and digital materials were created in the new corporate design just in time for the event.

Schmehmann at Wire & Tube.

With great success, Menk-Schmehmann Rohrverformungstechnik presented itself at Wire & Tube in Düsseldorf — the international leading trade fair for the tube and pipe industry and its processing technologies. A real eye-catcher was the impressive suspended ceiling display, which provided maximum visibility and strong long-distance impact through modern inlay communication. The booth was complemented by two flat screens that showcased Menk-Schmehmann’s expertise and extensive range of services in an engaging multimedia presentation. The product presentation was particularly striking thanks to rotating display pedestals that made the featured highlights visible from every angle. Eye-catchers such as Schmehmann’s production highlights received additional attention through strategic positioning and targeted lighting of the exhibits. This clever concept gave the booth a floating, modern appearance and attracted numerous visitors.

schmehmann wire&tube

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Modular Trade Show Booth Concept for Drossbach Maschinenbau.

Drossbach Maschinenbau is the leading company for machinery used in plastic corrugated pipe and metal pipe production. HEAD. MARKETING developed a modular trade show booth concept in a consistent corporate design, including a two-story version for the K, IFAT, and EuroBLECH exhibitions.

ECOBAT: Attractive Corner Booth at Fakuma.

ECOBAT is one of the world’s leading companies in the production of lead and lead alloys, as well as in the recycling of used lead-acid batteries. The company operates a comprehensive network of eleven smelting plants across two continents, producing around 840,000 tons of lead annually. This production is complemented by an advanced recycling process that recovers and reuses over 99 percent of the contained lead.

ecobat fakuma